New Cadbury's Advert

The new advert is already a great example of viral advertising. Whereas the gorilla was reasonably easy to read (Purple background, dark, from africa, anticipation, explosion of taste etc), this is a bit harder.

Other than each vehicle looking like a Cadbury’s product – the Cream egg is the small one that ends up on two wheels , Dairy Milk is the one that does the jump – I need to watch it at least 5 more times.

Video: Cadbury ad ready for takeoff | Media |
Can Cadbury’s ‘Trucks’ race to success? | Organgrinder | Guardian Unlimited

About Alan Hardcastle

Media Lecturer with an interest in Pedagogy and Politics.

Posted on March 31, 2008, in Media and tagged , , . Bookmark the permalink. Leave a comment.

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