New deal between ITV and BBC

TV on demand becomes a reality – TV & Radio, Media – The Independent

The BBC is to join forces with ITV to produce a set-top box that will allow television viewers to watch programmes on demand.

Until now, the BBC’s successful iPlayer has only allowed consumers to watch programmes on their computers. But under the new scheme there is the potential for films, shows and interactive content from a range of other providers to be made available in standard and high definition – on television.

There are also implications about the future funding of Channel 4 tied up in this. Will they lose their PSB remit?

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About Alan Hardcastle

Media Lecturer with an interest in Pedagogy and Politics.

Posted on December 12, 2008, in Media, meusanus and tagged , , , . Bookmark the permalink. Leave a comment.

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