We need more TV, monkey

It is being proposed that the licence fee (the BBC’s ‘sole’ income) could be shared amongst ‘rival companies to produce more homegrown public service programmes’.

If it was just for ch4, I wouldn’t have a problem. However, giving it to ITV which is run on the basis of ‘give the people what they want’ seems pointless.

And who will police this? One assumes Ofcom. In which case, why aren’t they policing it at the moment? BBC and Ch4 both have remits to provide Public Service Broadcasting. If the government were worried about that, they would just enforce it.

No – there is something else going on. We are facing a financial crisis, advertising revenue, which was dropping anyway, has dropped even more. ITV and CH4 just want a slice of this. So, why is the governemnt giving a toss?

BBC big guns to counter licence fee threat | Media | The Guardian

Among its four proposals, the regulator suggested providing subsidies
to commercial broadcasters to meet the public appetite for regional
news and programmes, high-class documentaries, children’s programming
and challenging television.

But a lot of this is taken from what Ofcom have been saying about PSB services in this country.
Guardian Viral Video Chart | PDA: The Digital Content Blog | Guardian Unlimited

The problem is, less of us are watching BBC. We are spread over an ever increasing spread of TV stations. So the government need to spread the ‘informative’ programmes over a wider spread of channels. But, TV viewing is changing: More of us are using Video on Demand (either legally or illegally) .
If we wanted the PSB type programming, we would hunt it down. It strikes me that putting this type of programming on a variety of channels will just give us more opportunities to avoid them.